Privacy Policy

Effective date: March 1, 2025  ·  Last updated: April 10, 2026

1. Introduction

Walking Tour Builder ("we," "us," or "our") operates the Walking Tour Builder platform and associated services (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and protect information when you use our Service. By using the Service, you agree to the collection and use of information as described in this policy.

2. Information We Collect

2.1 Account and Subscription Information

When you register for an account or subscribe to the Service, we collect:

  • Name and contact information (email address, organization name);
  • Billing information (processed and stored by our payment processor; we do not store full card numbers);
  • Account credentials.

2.2 Content You Provide

To build and publish walking tours, you may upload or provide:

  • Text descriptions, tour scripts, and narrative content;
  • Images and media files;
  • Location data (addresses, GPS coordinates of tour stops);
  • Branding assets (logos, color schemes).

2.3 Visitor Data (End-Users of Published Tours)

When members of the public use a walking tour you have published through the Service:

  • Geolocation: Tour apps may request the visitor's device location to enable GPS-guided navigation. Location data is processed on-device and is not transmitted to or stored on our servers in a personally identifiable form.
  • Analytics: We may collect anonymized usage data such as pages viewed, tour starts and completions, and approximate geographic region. This data is aggregated and does not identify individual visitors.
  • No accounts required: Visitors using published tour apps are not required to create accounts, and we do not collect personal information from visitors unless they voluntarily submit it (e.g., a contact form you configure).

2.4 Usage and Technical Data

We automatically collect certain technical information when you access the Service, including:

  • IP address, browser type, and operating system;
  • Pages visited, features used, and actions taken within the platform;
  • Timestamps and session duration;
  • Error logs and performance data used to maintain and improve the Service.

3. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain the Service;
  • Process payments and manage subscriptions;
  • Deliver Done-For-You build services when purchased;
  • Send transactional communications (receipts, account notices, service updates);
  • Respond to support requests and inquiries;
  • Monitor and analyze usage to improve features and performance;
  • Detect, prevent, and address fraud, abuse, or security incidents;
  • Comply with applicable legal obligations.

We do not sell your personal information or use it to serve third-party advertising.

4. Geolocation and On-Device Processing

The walking tour apps published through the Service use your device's GPS to display your location on the tour map and trigger proximity-based features. This geolocation data is processed entirely on your device. We do not transmit, record, or store your precise real-time location on our servers. You can revoke location permission through your device or browser settings at any time; core navigation features will not function without location access.

5. Sharing and Disclosure

We do not sell or rent your personal information. We may share information in the following limited circumstances:

  • Service providers: We use trusted third-party vendors (e.g., cloud hosting, payment processing, email delivery, analytics) who process data on our behalf under confidentiality obligations.
  • Legal requirements: We may disclose information if required by law, court order, or government authority, or to protect the rights, property, or safety of Walking Tour Builder, our users, or the public.
  • Business transfers: In the event of a merger, acquisition, or sale of all or substantially all assets, your information may be transferred as part of that transaction. We will notify you via email or prominent notice before your data is transferred and becomes subject to a different privacy policy.
  • With your consent: We may share information in any other circumstance with your explicit prior consent.

6. Data Retention

We retain your account information and uploaded content for as long as your subscription is active. Following account termination, your content and data are retained for 30 days to allow for reactivation or export, after which they are permanently deleted. Anonymized analytics data may be retained indefinitely in aggregated form. Billing records are retained as required by applicable tax and financial regulations.

7. Security

We implement industry-standard technical and organizational security measures to protect your information, including encrypted data transmission (TLS), access controls, and secure cloud infrastructure. However, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security, and you use the Service at your own risk.

8. Cookies and Tracking

We use cookies and similar tracking technologies to:

  • Maintain your authenticated session;
  • Remember preferences;
  • Collect anonymized analytics on Service usage.

You can control cookies through your browser settings. Disabling cookies may affect your ability to log in and use certain features of the Service. We do not use cookies to serve third-party advertising.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal information we hold about you;
  • Request correction of inaccurate data;
  • Request deletion of your personal information (subject to legal retention obligations);
  • Object to or restrict certain processing;
  • Data portability (receive your data in a machine-readable format).

To exercise these rights, contact us at hello@walkingtourbuilder.com. We will respond within 30 days.

10. Children's Privacy

The Service is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will delete it promptly. If you believe we have inadvertently collected such information, please contact us.

11. Third-Party Services

The Service integrates with third-party services such as mapping providers and AI voice generation APIs. These integrations may be subject to their own privacy policies. We are not responsible for the privacy practices of third-party services. We encourage you to review those policies when using features that rely on them.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email or prominent notice on the Service at least 14 days before taking effect. Continued use of the Service after the effective date of changes constitutes acceptance of the revised policy. We encourage you to review this page periodically.

13. Governing Law

This Privacy Policy is governed by the laws of the State of New York, consistent with our Terms of Service.

14. Contact

Questions or requests regarding this Privacy Policy may be directed to: hello@walkingtourbuilder.com